The client

Swiss Life Network is a part of the Swiss Life Group, who is one of the largest providers of comprehensive life and pensions and financial solutions in Europe. 1.4 million private customers and over 50 000 companies trust in their experience for their pension provision, experience gathered over more than 165 years, and thus ensure self-determination for their lives.

Swiss Life Networks is a multinational risk pooling network with over 90 leading life insurance and well-being partners worldwide delivering comprehensive global employee Benefits Solutions for multinational corporations. They offer their services to +500 clients in almost 100 countries.

The strength of the network is the network itself. Learning from successes and trends in well-developed market and passing on the experiences to other markets, inspiring each other to make employee benefits even more relevant is a responsibility, and a privilege, for Swiss Life Network to take on.

The challenge

Swiss Life Network reached out to LeadUp to establish a strategic partnership on health and well-being as they had recently developed a new blue ocean strategy to bring more value and impact towards their clients.

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In the past, our discussions with large multinational clients primarily revolved around our insurance products, pricing, and claims management. To differentiate ourselves from competitors, we recognized the need for a dramatic shift in approach. We decided to focus our conversations on the health and well-being of our clients’ employees. By emphasizing that a mutual focus on employee health and well-being could lead to better pricing and services in the future, we set ourselves apart. This strategy proved highly effective. As these conversations evolved, we established a network of global health and well-being experts. This network enabled us to offer innovative well-being services to our multinational clients, enhancing our value proposition and strengthening our market position.

/ Michael Hansen, CEO, Swiss Life Network

The strategic partnership

Swiss Life Network asked LeadUp to design a Resilient Leadership Program for their global Partner & Client Relationship Management Team with the aim to give everyone the tools and insight to increase their own resilience and well-being.

LeadUp was invited to teach and train the global Sales Force team to better facilitate health and well-being conversations with their multinational corporations.

LeadUp was joining Swiss Life Network in client meeting and events in Europe, US and Asia with the aim to promote the new well-being initiative.

The impact

The Resilient Leadership Program helped us as a global team to build resilience and capacity over a 6-month period and to integrate new habits into our lives. It also sparked new strategic conversations with clients giving our well-being partners the opportunity to bring their services into these organization, which had a positive impact on their ability to take better of their employees globally.

LeadUp trained the global team at Swiss Life Network’s headquarter in Luxembourg giving them a deeper understanding of our resilience and well-being solutions. The team also learned about the challenges that their multinational corporations typically are facing around resilience and well-being and how to initiate holistic well-being dialogues with both clients and the life insurance companies that are a part of the network.

LeadUp participated in client meetings and conferences with Swiss Life Network in both Europe, US and China. The high lights so far have been 30-40 client meetings around the globe, where resilience and well-being solutions from LeadUp got promoted. Resilience Training for clients including Ping An which is one of the largest insurance companies in China. Resilience and well-being Inspiration to both clients and the life insurance companies at the yearly Swiss Life Conference in Europe.

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Participating in the resilient leadership program as a global team significantly strengthened our team spirit. It inspired us to successfully implement a new holistic approach within our organization and motivated some of our global clients to adopt it as well.

An impactful part of the training was wearing the HRV device, which measured our sleep quality, stress levels, and physical activity. The entire team (voluntarily) wore these devices for 7 days, even during business trips and client meetings. Discussing this experience with clients created a new dynamic, demonstrating that we practice what we preach.

Our goal was never to become a company selling well-being services. Instead, we aimed to raise awareness of the impact our well-being providers have. We then allow experts, such as LeadUp, to continue the conversation with clients, in collaboration with the Swiss Life team.

Our overarching vision is that, in the future, insurance companies will offer better terms to corporations that make significant, documented efforts to improve their employees’ well-being compared to those that do not. With support from partnerships like the one we have with LeadUp, we believe this is achievable. Let’s be honest—insurance is important but not inherently interesting. Health and well-being, however, are both important and interesting!

/ Michael Hansen, CEO, Swiss Life Network